It is not unmasculine for a man to want to look good and take care of the way he looks — his hair, his face or his body. There is nothing wrong, whatever his age, in wanting to look his best and using toiletry preparations to help achieve this. Exercise strengthens the body; grooming takes care of its externals.
But although many men survive on a routine that embraces a daily shave followed by a dash of aftershave (probably a relic of Christmas bounty) and a quick go with a deodorant, plus a twice-weekly shampoo, in the long run they would possibly do better if they made a little more effort and followed a sensible routine with sound guidelines. Most of us would.
At around forty — if you will excuse what sounds like a pun — only a short-sighted man ignores his face, especially his skin. At any age it is a man’s face people notice first and at this age, whether he is handsome or not, it is this face that reflects his lifestyle, his apparent success or lack of it, and it is this face that shows all the signs of wear, tear and aging. So it makes sense to concentrate on keeping the head in as good a condition as possible for as long as possible. Short of resorting to cosmetic surgery, there may not be much a man can do if he does not like the aesthetic details of his face, or to remove the bags and wrinkles once they have set in but, nonetheless, with a minimum of effort on his part the face can look healthy and glowing with vitality and so project the impression that here is a fit man, full of energy, ready for action.
A face in prime condition helps get new work, new loves and better life. And taking care of the body as a whole is the correct insurance for the future. Routines are simple and based on cleanliness. None are costly.
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